|
Autopsy On Wheels
Free-lancer’s business is far from
dead
By Deborah Adamson
Daily News Staff Writer
Like any other Southern California businessman, Vidal Herrera navigates
the region’s overlapping freeways every day to visit his customers. But
there is a major difference: His clients are dead. The La Crescenta resident
is a free-lance autopsy specialist. His business is Autopsy/Post Services
Inc., which is run out of his fully equipped van. A network of 13 doctors
certify his autopsy results. On the front of his vehicle, 1-800-AUTOPSY
is boldly emblazoned. The van’s license plates read YSPOTUA or autopsy
spelled backward. It’s a fitting tribute to a man whose nickname is El
Muerto., "The Dead One" in Spanish. "There’s 1-800-DENTIST and 1-800-FLOWERS
I said why not 1-800-AUTOPSY?" asked the 45-year -old Latino entrepreneur
rhetorically during a recent interview. Indeed, a toll-free number is indispensable
to a consumer-oriented business these days. But Herrera isn’t stopping
there. Grand plans for his business include selling autopsy franchises
for $30,000 apiece, which doesn’t include another $45,000 or so needed
to buy the equipment.
He’s also launching a mail-order catalog this fall offering items like
coffee mugs, shirts and pens. And he already has a World Wide Web Site,
www.1800autopsy.com. Herrera sees opportunity where others see only the
macabre. "There’s a huge demand for this," he said. Cuts in health care
services led to downsizing of hospital staffs, hurting their ability to
perform autopsies. About 5 percent to 6 percent of all hospital deaths
are currently autopsies, down from 42 percent in 1965, according to the
Archives of Pathology and Laboratory Medicine, a trade journal by the College
of American Pathologists in Northfield, Ill. Demand for Herrera’s services,
which range form $2,000 to $5,000 depending on the complexities of the
case, has been spurred by the decline in hospital autopsies. Concerns that
hospital pathologists may be reluctant to disclose full details in some
cases also prompt families to seek an outside autopsy, according to Ralph
Torres, owner of Angeleno Valley Mortuary in North Hollywood who uses Herrera’s
service. Nationwide, there has been a rise in contract autopsies during
the last four years, said Margaret Hastings, chief executive officer of
The Institute of Medicine of Chicago.
As for Herrera, he has performed more than 20,000 autopsies since the
age of 23, "He’s got the passion for it", Torres, a friend of 10 years,
observed. Herrera was introduced to the work when he was 16. A friend who
worked at a county morgue gave him a tour of his workplace, including a
room with eight dissected bodies. "It turned my stomach," Herrera recalled,
But it didn’t deter him from eventually working there as a nursing attendant.
He worked his way up to autopsy technician and forensic medical photographer.
In 1984, while lifting a 284-pound corpse, Herrera ruptured three discs,
His back injury prevented him from working so he lived off his pension
and started rehabilitation on his injury. Four years later, an acquaintance
told Herrera that a West Los Angeles medical center needed an autopsy technician.
The hospital offered him a $13,000-a-year job, which he turned down. The
medical center asked if he would consider working as a vendor contractor,
on a case-by-case basis. That opportunity created Herrera’s business. Today,
Herrera, who walks with a cane, has high hopes for his business. His 14-year-old
son and his 16-year -old niece are showing interest as well, he said. |